2021年中国全球化品牌50强（英）

Contents Welcome Chinese brands stay the course 06 Doreen Wang Kantar Greater China President, Global Chair of BrandZTM A looking glass into the future 05 Category Deep Dive Navigate to the future 74 Top five insights Mobile gaming: aiming for star quality 76 Content apps: leveraging mature business models to succeed in new markets 80 Online fast fashion: users come first 86 Consumer electronics: going from providing product to empowering people 90 04 Emerging Markets Beckon 01 Winning in the New Phase Gaining an edge in emerging markets 62 By the numbers 63 A welcome challenge for Chinese brands 64 12 06 Top Takeaways Go Beyond 98 07 Resources 02 Kantar BrandZTM Top 50 Chinese Global Brand Builders Kantar BrandZTM Top 50 Chinese Global Brand Builders 2021 18 Top 50 Brand Profiles 22 4 | 53 08 Annabel Lin Managing Director of Greater China Solution Specialists and APAC International Growth Team, Google Brands Seek Opportunities by Delivering User-Centric Experiences 03 Kantar BrandZTM Top 50 Analysis and Insights Methodology 104 Reports and Apps and powered by BrandZ™ 108 The BrandZ™ China Insights Reports 116 BrandZ™ Building Brand Equity 119 BrandZ 120 TM Kantar BrandZTM Top 50 Chinese Global Brand Builders 2021 Perspectives Our Brand Experts 124 Report Team and Contributors 126 Kantar in China 130 Kantar BrandZTM Top 50 Chinese Global Brand Builders 2021 | 5