
ECI-2021年全球经济体第四季度通货膨胀报告(英)
- 时间:2021 年
- 分类:其它
- 页数:39
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ECI-2021年全球经济体第四季度通货膨胀报告(英)

REPORT ISSUE 28
Q4 2021
ECI Media Management
inflation report
Q4 2021 update
Photo: ESB Professional / Shutterstock
ECI INFLATION REPORT 2021, Q4
– PAGE 2
Contents
(Clickable in downloaded version)
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Global.Market. Inflation. Trends. . . . . . . . . . . . . . . . . . . . . . . . . . . .5
Global Events & Media Developments . . . . . . . . . . . . . . . . . . . . . . 7
Global Media Inflation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Regional Trends & Developments . . . . . . . . . . . . . . . . . . . . . . . . . 14
Regional Inflation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Key Markets In Detail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
About ECI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Our Product Offering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
Photo: Ulrike Neumann / iStock
ECI INFLATION REPORT 2021, Q4
– PAGE 3
2021 update
ECI inflation report
Executive summary
For many people across the world, it feels
like life has returned to at least a version
of normal, although the pandemic will
inevitably have a long-lasting impact on
the global economy and on how we live
our lives. Lockdowns and stay-at-home
restrictions are hopefully becoming a
thing of the past as vaccine rollouts
continue at pace, and consumers are
slowly regaining the confidence to go out
and spend money as economies recover.
Media inflation in 2021 has reflected that
increase in confidence. Overall media
inflation is at 4.0% globally, with offline
media reaching 3.5% and online 4.4%.
The story is more complex and more
interesting as we start to drill down into
Photo: ESB Professional / Shutterstock
specific media types. TV has been the
big success story of the year, despite
the rise in CTV and speculation that
the streamers would cause the decline
of linear TV. TV inflation is higher than
anticipated at the start of the year, and
is recovering more quickly than expected
as well. We expect it to have recovered
to pre-pandemic levels by the end of this
year in all regions except Latin America.
Online media inflation has been less
volatile than offline, and didn’t suffer the
same dip at the height of the pandemic in
2020. This was in part thanks to the rise
of CTV, which must also be held at least
partially responsible for the significant
deflation TV saw in 2020.
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